Direct Line Insurance Group PLC

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  • 367.65p
  • 4.10p (1.13%)


Direct Line share price outperforms as Deutsche Bank says ‘buy’

Direct Line shares in demand as Deutsche Bank says ‘buy’

Analysts point to attractive valuation and receding risks

5 days ago


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About Direct Line Insurance Group PLC

Direct Line Insurance Group Plc (LON:DLG) is a British retail general insurer which specialises in selling insurance and other financial services sold directly to consumers by telephone and the internet. It operates in five segments: Motor, Home, Rescue and Other personal lines, Commercial, and International.
The company is headquartered in Bromley, United Kingdom. Overseas, it has expanded into Germany and Italy. The group owns a number of general insurance brands operating within these markets, including Direct Line, Churchill, and Green Flag.
Direct Line Insurance was the first telephone insurer in the UK when launched in 1985 by founder Peter Wood, and soon became the UK's largest provider of motor vehicle insurance. The company was part of the Royal Bank of Scotland Group's (RBS) insurance division until 2012.
It was the subject of an initial public offering (IPO) in October 2012 when RBS sold a 30 percent share of the business. In March 2013, the banks sold a further 17 percent of its Direct Line Insurance shares, reducing its holding to 48.5 percent. RBS sold a further 20 percent in September 2013, and is due to sell the remainder of its holding by the end of 2014.
Direct Line Insurance Group s listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.

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